“From an audience development perspective, the advice columns are a dream,” said Bill Carey, Slate’s senior director of strategy. Care and Feeding launched at the beginning of 2018, and How to Do It is new this year. Ortberg was preceded by Emily Yoffe and, before her, Margo Howard (the daughter of Eppie Lederer, aka Ann Landers). Dear Prudence, at 22, is Slate’s oldest advice column. The columnists vary in race, gender, sexuality, and geographical location, representing a break with the traditional advice columnist as white cisgendered woman. ![]() Care and Feeding has four rotating columnists ( Rumaan Alam, Nicole Cliffe, Michelle Herman, and Jamilah Lemieux), How to Do It has two ( Rich Juzwiak, and Stoya), Beast Mode is written by Nick Greene, and Dear Prudence is written by Daniel Mallory Ortberg, the cofounder (with Cliffe) of The Toast. Slate now has four advice columns - Care and Feeding, for parenting advice Dear Prudence, for general relationship/being-a-human questions How to Do It, for sex advice and Beast Mode, for advice about pets. (I am also a person who used to pore over Best of Ann Landers and Wake Up and Smell the Coffee!) That’s why Slate tends to see its advice columns take off once they have a sufficient archive to support binge-reading. Unlike in newspapers of old, where you had to wait for the next week’s column to come out, you can binge on Slate’s online archives. ![]() ![]() Once you start reading Slate’s advice columns, it’s hard to stop. Twincest, “I am bothered that the dog now has my daughter’s name,” did I cause a woman to get hit by a car, how do I stop my 4-year-old son from playing with my nipples, my dying friend’s husband is sexting me, my husband and I blew through $3 million and now we’re broke, a creepy kid stares at my baby all the time, my wife drinks too much in front of the kids, my sons keep complaining about “the brown kid” in their daycare, “I’m finding myself embarrassed of my husband the way a teenager would be embarrassed of their dad,” my daughter-in-law won’t let me in the delivery room even though I used to be a nurse!
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